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BCBGMAXAZRIA – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012


Origin: European sophistication and American spirit

Inspirations/style: Named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude,” – an elevated and directional clothing line elaborate in construction and created using only the finest fabrications – a complete lifestyle brand for women, with evening dresses, swimwear, footwear, handbags, small leather goods, eyewear, watches and more.

Available in: BCBGMAXAZRIA Runway labels are sold in over 595 namesake boutiques throughout the United States, Canada, China, France, Germany, Greece, Japan, Jordan, Russia, Spain, Venezuela and other countries. The collection is also showcased in in-store shops in top department stores across the globe, including Saks Fifth Avenue, Bloomingdale’s, the UK’s Harvey Nichols, France’s Le Printemps and Hong Kong’s Lane Crawford.

[photo cred: Alexander Michael]


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