Category Archives: SPRING/SUMMER 2012

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Son Jung Wan – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: Son Jung Wan Origin: Korea Inspirations/style: Impeccably executed separates; tops, skirts, shorts, pants, jackets; all created from sumptuous fabrics. Son captures the dual nature of women and how they like to dress; at times pretty and feminine, other times … Continue reading

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Ruffian – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: Ruffian / Brian Wolk & Claude Morais Origin: NYC Inspirations/style: A juxtaposition between the improvised and the studied – cinema repertoire, European court culture and American iconography – culture clashing with counter culture, classic with cutting edge, punk with … Continue reading

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General Idea – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: General Idea – Bumsuk Choi Origin: Seoul, Republic of Korea Inspirations/style:  very instinctual design process – inspired by international discoveries and urges to innovate trend – he is a published author on his inspirations and world travels – Third … Continue reading

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Luca Luca – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: Luca Luca – Raul Melgoza Origin: USA / Los Angeles Inspirations/style: to transcend seasons and trends – clothing that can be worn for a lifetime – aesthetic is deeply rooted in classicism – yet incorporates the ever-changing role of … Continue reading

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Rebecca Taylor – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: Rebecca Taylor Origin: New Zealand/NYC Inspirations/style: the eternally evolving modern girl – fresh, feminine apparel to compliment and refine individual style. Playful use of color, prints and textures in silhouettes that enhance a spirited lifestyle. Clientele include: Reese Witherspoon, … Continue reading

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Joy Cioci – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: Joy Cioci Origin: USA Inspirations/style: luxury and contemporary style – fresh, modern apparel; novel, luxurious detailing – high regard for for detail and craftsmanship – pieces that evoke a unique essence of love and demonstrate an intimate thought process. … Continue reading

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Richard Chai – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: Richard Chai Origin: New York Inspirations/style: reverence for architectural design elements – a strong belief in the importance and value of the construction of clothes – sophisticated elegance and established his aesthetic sensibility and penchant for clean lines and … Continue reading

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Supima Design Competition – Rachel Zoe – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Supima is America’s luxury cotton: founded in 1954, the Supima brand designates an elite variety of pima cotton grown only in California and the Southwestern U.S. and prized the world over by designers and retailers who value its luster, strength, … Continue reading

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BCBGMAXAZRIA – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: BCBGMAXAZRIA Origin: European sophistication and American spirit Inspirations/style: Named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude,” – an elevated and directional clothing line elaborate in construction and created using only … Continue reading

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Nicholas K – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: Nicholas K – founded in January of 2003 by siblings Nicholas and Christopher Kunz. Origin: New York Inspirations/style: conceptualized with the intent of providing sophisticated customers with modern classics to become wardrobe staples – traditional quality and design with … Continue reading

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Candela – IMG Mercedes Benz Fashion Week NYC Spring/Summer 2012

Designer: Candela / Gabriela Perezutti Origin: New York City – Uruguay Inspirations/style: Her Uruguayan ranching upbringing – Her style incorporates equestrian and traditional gaucho influences  – edgy elements inspired by the urban postmodern cities. Available in: Candela has launched an … Continue reading

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Sonia Vera Swim 2012 – IMG Mercedes Benz Fashion Week Miami Swim

Designer: Sonia Vera Origin: United States Inspirations: Raquel Welch, Claudia Cardinale and Sophia Loren the classic femme fatale’s – The modern-day Bond Girl – Blues from the sky and ocean, earth tones, clean neutrals & jolts of color. Teals, greens, … Continue reading

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A.Z Araujo Swim 2012 – Adrienne Bailon – Adriana De Moura – “Marina” Aylin Mujica – IMG Mercedes Benz Fashion Week Miami Swim

Designer: A.Z Araujo Origin: Brazil, Boqueirao in Paraiba Inspirations: “I drew inspiration for this collection from all aspects of life. I was inspired by memories of my time in Brazil with my family, the land, the sun, and the sea; … Continue reading

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Have Faith Swim 2012 – IMG Mercedes Benz Fashion Week Miami Swim

Designer: Jennifer Stano Origin: Beverly Hills, California Inspirations: Fitness, fashion, the glamorous life and style of poolside elegance. Jennifer travels the world for inspiration which drives her creativity. Available in:  exclusively online and at select Southern California retailers. [photo cred: … Continue reading

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Aguaclara Swim 2012 – IMG Mercedes Benz Fashion Week Miami Swim

Designer: Aguaclara – Jorge and Liliana Villalobos Origin: Lima Peru – A leading company in swimwear in Peru. Inspirations: Ethnic tendency, rooted in Amazon and Andean influences. Available in: United States, the United Kingdom, Portugal, Spain, France, Greece, Australia, Mexico, … Continue reading

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White Sands 2012 Backstage – IMG Mercedes Benz Fashion Week Miami Swim

Designer: White Sands Australia – Leah Madden Origin: Austraila Inspirations: A quality and flawless fit, sunny sophisticated signature prints, uber-chic silhouettes – tiny Brazil bikinis, plunging maillots, effortlessly fluid coverups, exotic destinations, haute fashion, vintage icons, faraway locales & the … Continue reading

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Kooey Swimwear Australia – Adrienne Bailon – IMG Mercedes Benz Fashion Week Miami Swim

Designer: Nikki Silverthorne / Charlene Harmer / Anne Hanning Origin: AUSTRALIA Inspirations: Interpretation of the Indigenous Australian country and culture. Contemporary Aboriginal art and design fused with high-end fashion. [photo cred: Alexander Michael]

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Nicolita Swim 2012 – Adrienne Bailon – Adriana De Moura – IMG Mercedes Benz Fashion Week Miami Swim

Designer: Nicole Di Rocco Origin: Cuban inspired Inspirations/style: Drawing  from traditional cultural Cuban roots – reminiscent of Cuba’s alluring 1940′s era – a blend of vintage glamour with modern day silhouettes – ‘Cuban-style bottoms’ designed for the curvaceous Latina figure. … Continue reading

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Mara Hoffman Swim 2012 – IMG Mercedes Benz Fashion Week Miami Swim

Designer: Mara Hoffman Origin: NYC Inspirations/style: Hand-dyed silhouettes – she recurrently draws inspiration from nature and fantasy – pulling creativity from travels around the world – original signature prints and bold colors. Available in: top retailers globally